· Connor Lopez · Tutorials · 2 min read
What Do a Massage Parlor, Coffee Shop, and Netflix Have in Common?
From your morning coffee to your evening workout, our lives are woven with routines. It’s these daily habits that forge the strongest bonds between businesses and their customers. But how can we deepen these connections and give our customers even more reasons to return? Enter, subscriptions.
Think about it – you’re probably subscribed to Netflix, Spotify, or a gym membership. These subscription models aren’t exclusive to streaming giants or fitness centers. They’re versatile tools that any business can wield.
With Dozo, the possibilities are endless. You can effortlessly create subscription plans tailored to your customers’ needs and preferences. Whether you run a coffee shop, salon, restaurant, or B2B enterprise, subscriptions can revolutionize your revenue stream.
Take Pret-A-Manger, for example. In 2020, they launched their “Pret Coffee Subscription” service. Within three months, it had 17.8 million redemptions – a testament to its popularity. Subscribers spent four times more than non-subscribers, propelling Pret back into profitability for the first time since 2018. Revenue surged by over 20%, with digital transactions accounting for 42% in the first half of 2023.
Thankfully, those days of subscription exclusivity for big-budget corporations are behind us. Now, businesses of all sizes and industries can tap into this lucrative market with just a few clicks. What once cost thousands and took years to develop is now within reach for everyone.
Dozo exists to level the playing field. It’s here to empower businesses like yours, unleashing your limitless potential. So, why not explore the possibilities? Why settle for one subscription plan when you can offer a variety? Experiment, innovate, and elevate your customer relationships to new heights.